| Saks Fifth Avenue | Created and executed “The Sharp Dressed Man” special event in 10 markets nationally which incorporated fashion, social marketing, media exposure, and delivered new clients and business for SFA. Produced a six-month events strategy for Chevy Chase store including the Fashion Targets Breast Cancer fundraiser for over 500 guests. Executed the Richmond, Virginia store opening party for over 1500 guests. |
| What to Expect Foundation (WTEF) | Responsible for all logistical support for Expect Fashion Tour - a social marketing program that promoted fashion maternity designers and retailers in 7 markets including Canada. Coordinated all logistics for WTEF first Sample Sale in NYC with over 25 vendors and designers participating. Funds raised helped WTEF programs throughout the country. |
| Graco | Planned and executed the launch cocktail party at the W Union Square, NYC for the partnership between Cynthia Rowley and Graco. Ms. Rowley designed a special stroller that raises funds for the Elizabeth Glaser Pediatric AIDS Foundation. |
| The Mosaic Foundation | Managed all Public Relations for the Mosaic Gala 2005, which featured a major fashion show of international designers. |
| Polo/Ralph Lauren | Assisted Polo/Ralph Lauren in the re-opening of the Georgetown store, and new Store openings in Tysons Galleria and Chevy Chase in Fall 2005. All openings were tied to local charities with parties. Sorelle Group also worked with Ralph Lauren in NY for an event with President Clinton and Generation Engage at the NY store in October 2005. |
| Dana Buchman | As part of fashion designer Dana Buchman’s national book tour launch, Sorelle Group was selected to develop a marketing plan for the Washington, DC appearance. |